Making a first impression twice. WHAT?! In email marketing you can, with the email campaign “resend” feature.

It allows you to resend the same email, but with a different subject line to contacts who did not open your first email for a chance to increase your email open rates and email marketing ROI.

Probably you are cautious of unsubscribes, especially on the second email. But email resend to non-openers can’t make your subscribers complain since it is sent only to those who didn’t open the first email.

We are introducing Resend to increase the open rate of your campaigns the simplest way possible.

How to resend newsletters to subscribers who didn’t open your original newsletter?

After designing your campaign, click the checkbox: Allow resend if not opened

Don’t resend an email right away.

Patience is key here. Patience is bitter, but its fruit is sweet.

A well-timed resend campaign works as a reminder email too, and it could increase your email reach by 54.7 percent.

Hint: Spice up your resend with an AI-powered subject line tester that will help you write better subject lines.

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