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Analytics of Simple Campaigns
Analytics of Simple Campaigns
Learn how Simple Campaign Analytics are calculated [Reading time: 1 minute]
Eva Kriegel avatar
Written by Eva Kriegel
Updated over a week ago

Learn how Simple Campaign Analytics are calculated in Automizy

Click on “statistics” button next to your campaign.

The “SUMMARY” tab shows you the most general information for your sent campaign:

  • Sent - Number of subscribers the campaign was sent to

  • Opened (unique) - Percentage of total recipients (successful deliveries) who opened the campaign.

  • Clicked (unique) - Percentage of total recipients who clicked any link that is relevant in the campaign.

(Note: A relevant link is a link that is not “Manage preferences”/ “Social” / “Update info” / “Unsubscribe” / “Web version” link)

  • CTOR (Click To Open Rate) -Percentage of recipients that registered as an open who also clicked a link in your campaign

  • Deliverability Rate - Percentage of recipients that wasn't hard or soft bounce on this campaign

  • Bounce Rate (Soft / Hard) - Number of deliveries that registered as a hard or soft bounce

  • Unsubscribed - Number of subscribers that opted out of your list using the unsubscribe link in this campaign.

The “LINKS & PREVIEW” tab shows all the links in your newsletter and how many times they were clicked by recipients, also allows you to review the sent newsletter.

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