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Why my test emails go to the spam folder?
Why my test emails go to the spam folder?
Read about the 4 reasons that are making your preview email land in spam folder.
Eva Kriegel avatar
Written by Eva Kriegel
Updated over a week ago

There are some reasons why you might see preview emails land in your spam folder.

Please review the possibilities below, and reach out to our Customer Success Team if you need any additional support.

1. Did you send some plain message or a real campaign?
Make sure that the design and the content are similar to a real campaign of your business.  Using filler words or content will trigger the email client’s spam filter.

2.  Did you open your own test emails?
All email clients are always studying based on your specific email address and how you interact with the sender.  

Let’s suppose you send frequent preview emails to yourself, but don't necessarily open or click these emails. It's tremendously possible that your next previews will go to your junk folder.

If you engage with these preview emails by opening and clicking them and mark them as “not spam”, the email client will place them back into your primary inbox.

3. Are the sender- and the recipient email address different?
Even a security message might be displayed if the sender email address (you set in Automizy) is the same as you send the preview to.

Let’s suppose the sender email address (you set in Automizy) is your own email address and you send the message to yourself.

It would give an impression that you've sent an email from your own email client. However, the email clients detect that the sending server is not its own, but an external server.

If you send your test email from your business email address, use your private email address to send a test email to.

4. Have you already checked the firewall settings?
Corporate spam filters and firewalls can be strict if you are sending emails from a new SMTP server that is not yet added to the whitelist.

Check your firewall settings to ensure you're not doing anything to block Automizy emails.

The uniquely generated links (used to measure link clicks) don't work in preview emails. For example, the absence of an unsubscription link, manage preferences link increases the risk of being marked as spam. These links are required to include in any live email, but we can not insert them to test emails.

If you feel that you have followed these suggestions and your preview emails still so to spam, please send out the email as a live campaign.

For more advice avoiding landing in the spam folder, read this article.

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