If you’re putting a video on your website, it is worth it to set up a targeted email campaign to your video viewers.
Sending emails to your video viewers helps you to move them one step ahead in your sales funnel.
Here is how to automate follow-up emails to your video viewers.
You’ll need to login to your Automizy account and start a New Automation
Here is a 2-minute video that shows the process of sending a follow-up email to your subscribers who watch a video on your website.
A video is not enough? Here a step-by-step guide in screenshots and descriptions.
1. Start a “New Automation”
In your “Automations” page click on “New Automation”
Choose the blank canvas to build your automation:
Name your automation to make it easier to identify.
Your email trigger is the event that will launch your follow-up email.
In our case here, our automation trigger is the tag we attached to link clickers in the email campaign.
Select as a trigger “Visits a URL on your website”
Click on “Visits a URL on your website” to set up your website tracking.
2. Set up your website tracking
Once you select your website tracking trigger, you’ll have to set up and validate your website tracking code.
To do that click on “Set up website tracking”
To set up your website tracking, you’ll need to enter your website URL
Once you click “Next”, Automizy will generate a tracking code that you have to:
- Paste in your website header
In case you’re not an IT person and don’t know where to paste the tracking code, it is best to:
- Forward it to your IT person and ask them to paste it for you.
- Write to firstname.lastname@example.org and our customer care manager will help you set it up.
Once you paste the tracking code into your website header, you can enter the URL of the page you want to track. The website page of your video.
Paste the URL of your video page, and click “OK”
3. Add a waiting period
Now you’ve selected your tag, you can click on the PLUS (+) icon to add your email.
The + icon allows you to add elements to your email automation like:
- Waiting periods,
- Or other actions.
For the video page views’ follow-up campaign, it is best to add a waiting period right after your trigger.
The waiting period allows you to add a wait time between the moment when a subscriber visits the video page URL and when the follow-up email is sent.
If you do not apply a waiting period after your trigger, your follow-up email will send immediately when a subscriber visits the video URL. And that’s not the best option.
You want your subscribers to have time to watch the video and learn about your product or business and then follow them up.
Click on the “wait for” option to add a waiting period after your follow-up trigger, and enter the waiting period you want to apply.
Click on “Ok” to save
4. Add your follow-up email
Now that you applied your waiting period after a subscriber visits your video page, you can add your follow-up email.
Select your email editor to design your email, or choose an existing template and click in “Create”.
In this follow-up email, I’ll use a pre-made email template.
Add your email set up and subject line. Click next to proceed to design your email.
Enter your email copy and design it, then click next once you finish.
Upon clicking next in your email editor, you’ll have a preview email tab where you can:
- Send a test email to see how the email looks like in your inbox.
- Or display it on different screens and to verify the responsiveness of your email.
Click on “Done” at the top right of your window to confirm and add your follow-up email.
Now you have your email set up properly, just click “Ok” and you’ll have your automated follow-up campaign ready to be published.
5. Publish your automation
Now you’re all set, you’ll see how your whole email automation looks like.
At the top right you have to buttons:
- Close: To save and close your automation, and you can edit it or publish it another time.
- Publish: To start running your follow-up email automation
Click on “Publish” and start sending follow-up emails to your video viewers.
Congrats on creating a follow-up email automation to your video page visitors!
Building a similar email campaign for your company might take 20 minutes of your time, but it will result in a significant increase in conversion and overall email performance.