Lead scoring is the process of assigning values, often in the form of numerical "points," to each lead you generate for the business.
You can score your leads based on multiple attributes, such as how they've engaged with your opt-in forms and emails.
Lead scoring helps you prioritize leads and segment your contact based on their relationship with your business.
In Automizy, the lead score of contact is built up from the following events:
- Form subscription
- Email open
- Link clicks in emails
Here is how Automizy calculates the lead score:
You can use your contact page as a CRM to segment your subscribers and learn about your contacts’ engagement.
Lastly, you can filter and manage your contacts based on their lead score.